Online casino fans can look forward to multiple new games across all channels, thanks to the expansion of a partnership between Warner Bros. Consumer Products and Scientific Games.
The multi-year agreement will result in new slot games based on some of the most famous TV and movie brands in entertainment history.
Scientific Games said that slot games will be created using brands such as The Flintstones, Friends, the Lord of the Rings and the Wizard of Oz. In addition, favorites such as the reality show The Bachelor and Willy Wonka and the Chocolate Factory will also boast their own slot games.
Growth and Evolution of Companies
The chief executive officer and president of Scientific Games, Kevin Sheehan said that the expansion of the partnership with Warner Bros mirrors the growth and expansion of his company's business.
He said that after mergers with Bally Technologies and WMS Gaming, Scientific's business now includes the broadest portfolio of end-to-end solutions for the gaming and lottery industries.
"The convergence of players across multiple channels in land-based casino, real-money gaming and lottery entertainment, affords us an unprecedented opportunity to capitalize on our investment in these timeless and popular Warner Bros. brands to delight players wherever they like to engage with our products," he added.
Immersive and Entertaining Casino Games
Also commenting on the partnership was the president of Warner Bros. Consumer Products, Pam Lifford who expressed her excitement to continue the contract with Scientific to "bring many of Warner Bros. iconic brands and characters to fans through new, immersive and entertaining games."
Lifford said that the collaboration would allow Warner Bros. to leverage its popular brands in creative ways and across multiple channels in order to "captivate players and make new consumer connections in the gaming space."
Scientific Games portfolio of Warner Bros. Consumer Products licensed brands covers a broad spectrum of genres, including comedy, popular sitcoms, reality TV, science fiction and movie classics," she said. "This widely appealing content offers the ability to reach an omni-channel audience of players across multiple platforms such as land-based slot machines, online real-money gaming and lottery instant ticket games."